Built Around Product Structured for Execution.
L10 Brand is an Italian design house Italian design house combining product vision, industrial development and commercial execution across retail, OEM/private label and corporate projects.
L10 Brand was founded in 2012 with a clear ambition: transforming product ideas into market-ready collections.
What began as a design-driven distributor in Italy gradually evolved into a structured product development company combining proprietary brands, international partnerships and custom programs for retail and corporate clients.
Today, L10 operates across multiple categories including lifestyle, home décor, tech accessories and gifting, supporting projects from concept to shelf through a fully integrated workflow.
Over the years, we have exhibited at more than 100 international fairs, served customers in over 50 countries and developed hundreds of collections aligned with real retail dynamics.
L10 started as a design-driven distributor in Italy.
First international fairs and retail market growth.
Launch of proprietary lifestyle collections.
Custom development and OEM programs.
Structured partner for retail and product execution.
What Drives Our Work
We observe international markets before trends become visible locally.
Every project starts from channel logic, not from isolated design.
Products are developed around sell-out, price logic and execution feasibility.
People Behind the Process
Andrea Franceschini
CEO
Leads L10 Brand with over 30 years of entrepreneurial experience in industrial and product businesses. Drives strategic vision and B2B growth across international markets.
Davide Mosca
Chief Financial Officer
Oversees financial planning and administrative structure of the company. Ensures financial sustainability and operational efficiency across all projects.
Laura Magliano
Global Sales Director
Manages international sales, distributors and key accounts across multiple markets. Drives business development across retail and corporate channels.
Mattia Magliano
Product Strategy & Business Development
Leads product strategy and business development across retail, corporate and OEM projects. Bridges design, market positioning and commercial execution.
Michel Baroni
Head of Product Development
Leads product development and coordinates design activities across all projects. Transforms client briefs into structured, production-ready solutions.
Diego Taetti
Product & Graphic Designer
Develops products and visual assets across corporate, retail and OEM projects. Supports both design execution and brand consistency.
Elisa Busi
Administration & Finance
Manages accounting and administrative operations ensuring smooth internal processes. Supports financial compliance and reporting across all business areas.
Barbara Montagano
Operation & Sales Support
Manages logistics, order processing and customer support for the Italian market. Coordinates operations between sales, procurement and fulfillment.